ASK THE MXPERTS: WHY DOESN'T MXA HAVE POSTERS OF GIRLS IN BIKINIS
Dear MXA,
When are you going to have a hot chick model in your mag? I have heard that MXA censors the ads that go in the magazine; that you won't allow photos of girls in bikinis, dirty words or anything that you don't like. Isn't America a free country where people can say what they want?
Would you like it if we said that you were an idiot? The one thing that you are forgetting about a "free country" is that MXA is free to determine what kind of content appears in our magazine. We are not stopping advertisers from running photos of girls in bikinis holding up a carburetor, but they aren't going to run it in MXA. They can find other magazines that will gladly accept their advertisement and their money. We do not want sexually suggestive photos, sexist content, foul language or demeaning advertising in our magazine. So we do not allow it. MXA rejects ads that don't meet our coffee table standard--which means that we want MXA to be on every coffee table in the USA. We do not want advertising content that is offensive to small children, parents or readers to the extent that they have to hide the magazine. Raising children, many of whom love the sport of motocross, in today's free wheeling society is extremely difficult. MXA does not want to make that job more difficult for families that care about the kind of content that their children see.
If you are reading MXA to see photos of partially clad women, you aren't the brightest bulb on the Christmas tree. There are plenty of magazines that specialize in those types of photos. Motocross Action specializes in motocross. This policy costs us money. We don't care. Not only do we not accept sexist ads, we also refuse to accept cigarette and alcohol advertising. It is a matter of principle.
If you have a question, send it to mxa@hi-torque.com
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