The Dodge brand announced officially on Friday its three-year partnership with high-flying freestyle motocross athlete and team owner Carey Hart, and the Hart and Huntington Racing team. Dodge will be the title sponsor and official automotive partner for the team's racing efforts in AMA Supercross, World GP Supercross and ESPN's X Games.
The brand will have a significant at-track presence at major Supercross events throughout 2011. Dodge logos will appear on all team assets including haulers, motorcycles, tents, team personnel uniforms, athlete's equipment and riding apparel, and all Hart and Huntington custom branded team vehicles, including the all-new 2011 Dodge Durango, all-new Dodge Charger and the new Dodge Challenger.
In addition, fully integrated marketing and social media campaigns, as well as custom co-branded lifestyle content and videos will be distributed via Dodge's online efforts throughout the year.
"This partnership with the Hart and Huntington Racing team helps Dodge to expand our marketing reach as a performance-based brand," said Ralph Gilles, President and CEO – Dodge Car Brand. "The brand is launching six all-new or significantly updated 2011 products that showcase our commitment to performance. We're looking forward to the 2011 Supercross season so we can bring our vehicles to a new enthusiast crowd that cares about performance just as much as we do."
For 2011, Hart and Huntington Racing will run two full-time teams featuring riders Ivan Tedesco from Tallahassee, Fla., and Chris Blose from Phoenix, both riding Kawasaki KX450 motorcycles. The 17-race 2011 AMA Supercross season kicks off on Jan. 8 in Anaheim, Calif.
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